These days, TV watchers are so fixated on TV programming, including ‘news’, that citizens largely insulated from what is really happening in the world around them by layers of technology, entertainment, and other distractions, are being programmed to accept the government’s brutality, surveillance and dehumanizing treatment as things happening to other people.
The more that is beamed at us, the more inclined people are to settle back in our comfy recliners and become passive viewers rather than active participants as unsettling, frightening events unfold.
We have become guinea pigs in a ruthlessly calculated, carefully orchestrated, chillingly cold-blooded experiment in how to control a population and advance a political agenda without much opposition from the citizenry.
This is mind-control in its most sinister form.
How do you change the way people think? You start by changing the words they use.
In totalitarian regimes where conformity and compliance are enforced at the end of a loaded gun, the government dictates what words can and cannot be used. In countries where tyranny hides behind a benevolent mask and disguises itself as tolerance, the citizens censor themselves, policing their words and thoughts to conform to the dictates of the mass mind.
While television news cannot—and should not—be completely avoided, the following suggestions will help you better understand the nature of TV news;
- TV news is not what happened. Rather, it is what someone thinks is worth reporting. Although there are still some good TV journalists, the old art of investigative reporting has largely been lost. While viewers are often inclined to take what is reported by television “news” hosts at face value, it is your responsibility to judge and analyze what is reported.
- TV news is entertainment. There is a reason why the programs you watch are called news “shows.” It’s a signal that the so-called news is being delivered as a form of entertainment. “In the case of most news shows,” write Neil Postman and Steve Powers in their insightful book, How to Watch TV News (1992), “the package includes attractive anchors, an exciting musical theme, comic relief, stories placed to hold the audience, the creation of the illusion of intimacy, and so on.”
Of course, the point of all this glitz and glamour is to keep you glued to the set so that a product can be sold to you. (Even the TV news hosts get in on the action by peddling their own products, everything from their latest books to mugs and bathrobes.) Although the news items spoon-fed to you may have some value, they are primarily a commodity to gather an audience, which will in turn be sold to advertisers.
- Never underestimate the power of commercials, especially to news audiences. In an average household, the television set is on over seven hours a day. Most people, believing themselves to be in control of their media consumption, are not really bothered by this. But TV is a two-way attack: it not only delivers programming to your home, it also delivers you (the consumer) to a sponsor.
People who watch the news tend to be more attentive, educated and have more money to spend. They are, thus, a prime market for advertisers. And sponsors spend millions on well-produced commercials. Such commercials are often longer in length than most news stories and cost more to produce than the news stories themselves. Moreover, the content of many commercials, which often contradicts the messages of the news stories, cannot be ignored. Most commercials are aimed at prurient interests in advocating sex, overindulgence, drugs, etc., which has a demoralizing effect on viewers, especially children.
4. It is vitally important to learn about the economic and political interests of those who own the “corporate” media. There are few independent news sources anymore. The major news outlets are owned by corporate empires.
5. Pay special attention to the language of newscasts. Because film footage and other visual imagery are so engaging on TV news shows, viewers are apt to allow language—what the reporter is saying about the images—to go unexamined. A TV news host’s language frames the pictures, and, therefore, the meaning we derive from the picture is often determined by the host’s commentary. TV by its very nature manipulates viewers. One must never forget that every television minute has been edited. The viewer does not see the actual event but the edited form of the event. For example, presenting a one- to two-minute segment from a two-hour political speech and having a TV talk show host critique may be disingenuous, but such edited footage is a regular staple on news shows. Add to that the fact that the reporters editing the film have a subjective view—sometimes determined by their corporate bosses—that enters in.
6. Reduce by at least one-half the amount of TV news you watch. TV news generally consists of “bad” news—wars, torture, murders, scandals and so forth. It cannot possibly do you any harm to excuse yourself each week from much of the mayhem projected at you on the news. Do not form your concept of reality based on television. TV news, it must be remembered, does not reflect normal everyday life. Studies indicate that a heavy viewing of TV news makes people think the world is much more dangerous than it actually is.
7. One of the reasons many people are addicted to watching TV news is that they feel they must have an opinion on almost everything, which gives the illusion of participation in life. But an “opinion” is all that we can gain from TV news because it only presents the most rudimentary and fragmented information on anything. Thus, on most issues we don’t really know much about what is actually going on. And, of course, we are expected to take what the TV news host says on an issue as gospel truth. But isn’t it better to think for yourself? Add to this that we need to realize that we often don’t have enough information from the “news” source to form a true opinion. How can that be done? Study a broad variety of sources, carefully analyze issues in order to be better informed, and question everything.
The bottom line is simply this: people should beware of letting others—whether they be television news hosts, political commentators or media corporations—do their thinking for them.
A populace that cannot think for themselves is a populace with its backs to the walls: mute in the face of elected officials who refuse to represent us, helpless in the face of police brutality, powerless in the face of militarized tactics and technology that treat us like enemy combatants on a battlefield, and naked in the face of government surveillance that sees and hears all.
It’s time to change the channel, tune out the ‘reality TV show’, and push back against the real menace of the police state. Unplug it, or better still, throw it out and regain your living area.
If not, if we continue to sit back and lose ourselves in political programming, we will remain a captive audience to a farce that grows more absurd by the minute.